Customer intelligence is paramount to any customer-centric organisation,
regardless of its size, its formation, or the business sector in which it
operates. iCustomerExperience uses a combination of proven and innovative
research methods to obtain the very detailed, accurate, and current insight that
you need to make well-informed decisions about the direction of your business.
We conduct both quantitative and qualitative customer research via online
surveys, telephone surveys, postal surveys, and focus groups.
We bet that you would be amazed at the wealth of customer insight already
residing within your organisation; we tap into this rich knowledge using a
number of internally-focused techniques most notably face to face interviews
with employees, diagnostic workshops, and mystery shopping.
Much of our customer research centres on the customer experience, customer
loyalty, and advocacy. We engage with clients to measure the strength of their
“company-customer relationship”; to gauge the quality of customer experience
they are delivering to their customers; to determine the levels of loyalty and
advocacy inherent within their install bases and to uncover the drivers for
improving these levels.
The
Customer Experience Indicator (iCXP)
is a favourite with our clients for its cost efficiency, its rapid deployment,
its robust data, its benchmarking capability via the
Customer Experience Index (iCXP)
, and the fact that it has been proven to measure the core criteria of optimum
customer experience delivery.
Customer research can be a timely and resource intensive exercise; in these
pressured times it is likely that your internal resource is deployed elsewhere,
but customer intelligence is more critical to success now than ever before.
iCustomerExperience can conduct your customer research at a fraction of what it
would cost you to in-house and we deliver a level of objectivity that is
unachievable with home-grown research. Ultimately we provide you with a “fresh
pair of eyes”; and an “outside in” as opposed to “inside-out” view of your
world.
Contact us
now for a no obligation discussion around your customer research requirements. |