http://www.iCustomerExperience.comLatest News and views on the Experience Economyen-gbHow to regard your business assets as “changes levers”, and exploit them in order to deliver a truly branded customer experience.http://www.icustomerexperience.com/resourcecentre/blog.aspxAndrea CollinsFri, 10 Dec 2010 17:30:45 GMTLatest research points to a savvy, value conscious “post-recession” consumer, whose purchasing decisions will be driven largely by past positive experiences and referrals.http://www.icustomerexperience.com/resourcecentre/blog.aspxAndrea CollinsMon, 6 Dec 2010 20:22:38 GMT"You cannot improve what you don't measure" applies to customer experience as much as any other business metric and the best way to measure where you are is to contrast yourself against other similar companies.http://www.icustomerexperience.com/resourcecentre/blog.aspxAndrea CollinsWed, 24 Nov 2010 00:00:00 GMTCustomer experience is paramount to securing customer loyalty and advocacy which in turn delivers profitable growth – what FD isn’t going to be interested?http://www.icustomerexperience.com/resourcecentre/blog.aspxAndrea CollinsSat, 20 Nov 2010 00:00:00 GMTCountless esteemed authors, multiple definitions, complex customers with vastly varying expectations and emotions … just how do you define the perfect customer experience?http://www.icustomerexperience.com/resourcecentre/blog.aspxAndrea CollinsThu, 4 Nov 2010 00:00:00 GMTCustomer loyalty and advocacy is a continuous work in process, even the most loyal of customers will defect if you disappoint them often enoughhttp://www.icustomerexperience.com/resourcecentre/blog.aspxJamie CliftonSat, 23 Oct 2010 00:00:00 GMT